Consent, Identity, and Inbox Performance: Making Email Work in 2026

Join Coffee & Commerce on February 11, 2026 for a practical session where we are going to dive into consent management and real email outcomes. We’ll cut through CMP confusion, show how consent choices impact identification and personalization, and map those decisions to Gmail/iOS inbox changes so your messages stay visible and drive revenue.

What We’ll Cover:

• How CMP policies affect identity resolution, list growth, and personalization at scale
• Choosing and configuring a CMP without tanking capture rates or UX
• Transactional vs promotional: building revenue safely into receipts and triggers
• Measurement that matters: first-hour lift, annotation impact, opt-down vs opt-out
• A phased playbook: baseline deliverability, consent-safe capture, trigger-first relaunch, and ongoing hygiene
• Quick wins you can ship this month

Walk away with clear guidance, templates, and test ideas to protect consent, improve identification, and lift email performance without sacrificing shopper experience.